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Andrew Robertson, long-time leader of BBDO Worldwide, shares insights from his bestselling book "The Creative Shift," offering a practical playbook for leaders to unlock creativity by reframing it as a deliberate organizational process rather than occasional inspiration.
Dara Khosrowshahi recounts his journey from an Iranian refugee family to becoming Uber's CEO, transforming the company from losing billions to generating significant free cash flow by focusing on operational discipline, expanding beyond big cities, and betting on safety and food delivery.
GE Aerospace is a dominant jet engine manufacturer with a complex business model focusing on commercial and military engines, leveraging a highly profitable aftermarket services strategy across a long-cycle, technically challenging industry.